In the second quarter of 2014, many of our clients shared with us that their markets are going beyond the point of being overbanked, creating an atmosphere of bankers’ fatigue. This is a term used by a frustrated Chief Lending Officer in Atlanta who noticed an unusually high number of bankers calling on the same small businesses and executives so often that many businesses stopped taking calls from bankers. This problem, however, is not unique to Atlanta, as more and more businesses throughout the US are fielding phone calls from more and more bankers.
While this is the nature of the business, how does your bank stand out from all the other banks vying for the same business? A bank has it’s best chance of cutting through the noise by having the right team in place to be the voice and face of the bank for the clients they are calling.
From time to time, we know it is important to reassess where your team is relative to your goals. Does your bank have the right team in place to accurately convey the strength of your brand in the marketplace?
If your answer is uncertain, then it may be important to spend a few minutes talking with us about top-performing recruited candidates we have already identified in your area. This is the best way to ensure that you are building the best team you can in order to cut through the noise in the marketplace and take your bank to the next level.