Beginning in January 2017, customers will be able to order items from McDonald’s fast food menu to be delivered through UberEATS, reported Fortune.
The doorstep delivery venture for the popular fast food eatery will start with 200 chains across Orlando, Tampa and Miami and expand from there. The plan is part of a larger initiative to win back consumers. Last month the company announced implementing table service, self-service kiosk ordering, advanced menu boards with technology and new sandwiches.
The fast food giant anticipates up to 25,000 restaurant chains to eventually partner with the new app.
According to Nation’s Restaurant News, in its one-year lifespan UberEATS has grown to 29 U.S. markets and 56 global markets. Analysts Kevin Kopelman and Andrew Charles, with Cowen and Company, see the merge with McDonald’s as a “vote of confidence” for the delivery service.
“We see the test as a positive sign for both consumer demand and restaurant concept supply in food delivery, and the outcome could be an important data point for the industry,” Kopelman and Charles wrote in a memo Friday morning.
UberEATS will not be the first delivery service the burger joint has paired with, however. DoorDash and Postmates have already been delivering fast food items from McDonald’s to customers.